Branding Proposal
PROJECT
Created a complete product line from concept to final product design.
Project included logo and label designs for four different flavors of lemonade under the Tart brand. Branding targeted 18-25 year olds and incorporated bright and inviting colors that represented the products fresh ingredients.
Role: Graphic design, illustration, photo editing
Sketches of several concepts exploring the use of typography and picture elements for the logo.
Final Logo
Full label view.
Above: Label design for four different flavored lemonades in the product line.
Above: Label and Beverage Carrier design for Peach flavored lemonade.
Provided creative direction during photo-shoot to ensure consistency with product presentation and brand voice, and that photos could be translated to both digital and print use.