PROJECT OVERVIEW
Objective was to create upper-funnel content on Instagram feed (reel) and meta ads, promoting an edgy and seductive Valentine's Day package at The Duniway. Incorporated a subtly textured, retro-like background with Andy Warhol-inspired pop art lips to evoke a sultry yet rebellious vibe.
Objective was to create upper-funnel content on Instagram feed (reel) and meta ads, promoting an edgy and seductive Valentine's Day package at The Duniway. Incorporated a subtly textured, retro-like background with Andy Warhol-inspired pop art lips to evoke a sultry yet rebellious vibe.
The Duniway, a Hilton Hotel, a lifestyle hotel nestled in downtown Portland, OR. Creative assets drew inspiration from the hotel's vibrant and distinctive branding, catering to leisure travelers aged 35-45, who craved an authentic Portlandia experience.
Role: Campaign creation and management, graphic design, video editing
Instagram: @TheDuniway
RESULTS
Instagram Reel
6,805 Total Plays
5,496 Initial Plays
7,078 Impressions
Instagram Reel
6,805 Total Plays
5,496 Initial Plays
7,078 Impressions
Paid Ad
31,882 Impressions
17,774 Reach
1,116 Link Clicks
31,882 Impressions
17,774 Reach
1,116 Link Clicks
