PROJECT
Developed a multi-channel campaign that included an exclusive series of spirit tastings and live music gatherings for a five-day, 'un-holiday' event called 'Duniway Festivus', held at The Duniway hotel's lounge bar. Inspired by the renowned Seinfeld's Festivus, this innovative concept seamlessly merged the realms of premium spirits and live entertainment into an unforgettable celebration.
Role: Campaign creation, project management, and graphic design
Developed a multi-channel campaign that included an exclusive series of spirit tastings and live music gatherings for a five-day, 'un-holiday' event called 'Duniway Festivus', held at The Duniway hotel's lounge bar. Inspired by the renowned Seinfeld's Festivus, this innovative concept seamlessly merged the realms of premium spirits and live entertainment into an unforgettable celebration.
Role: Campaign creation, project management, and graphic design
Below: Crafted an Eventbrite page that exhibits a seamless alignment of design and messaging across diverse digital platforms.
Below: Creative social assets (Posts and Stories) advertising the upcoming Festivus events.
Results: Instagram posts captured 4,508 Impressions and 2,892 Reach
Instagram Feed Post #1
Instagram Feed Post #2
Instagram Stories #1
Below: Created Instagram carousel posts showcasing daily events with local distillers, vintners, and musicians, all the while staying true to the brand's unique voice and identity.
Instagram Post Carousel - 1
Instagram Post Carousel - 2
